Analysis Of The Film The Invention Of Hugo Cabret By...

To critique a film, we need to cover all aspects of the production. This includes narrative, acting, cinematography, editing, and music. The film for this critique is Hugo. Before we can get into critique, let s get a quick plot summary. Hugo is a 2011 film directed by Martin Scorsese from an adaptation of Brian Selznick s graphic novel The Invention of Hugo Cabret. The story is focused around a 12 year old boy named Hugo who lives in Paris in 1931. Hugo grew up with his father who is a clockmaker. Hugo s father is killed in a freak fire at the museum he works at. Hugo is taken in by his uncle, who maintains the clocks at the Gare Montparnasse railway station. All that Hugo has left from his father is a broken down automation and his father s notebook. Hugo s uncle goes missing for many years so it s his responsibility to maintain the clocks at the station. Hugo must remain unseen in the walls of the railway to remain on his own, otherwise he will be sent to the orphanage. It s Hugo s mission to fix the automation in hopes of there being a message from his father. He steals pieces from the toy store located at the station until he is caught by the owner and stripped of his notebook. In a plead to get his notebook back, Hugo meets the shop owner s goddaughter, Isabelle. Isabelle and Hugo become really good friends and spend a lot of time together reading and watching films. When Hugo becomes comfortable enough, he explains his life situation to Isabelle and shows

A Review of the Book Calabash Parkway - 2017 Words

At first glance, Dr. Brenda DoHarris’ Calabash Parkway appears to be a novel about a Guyanese woman meeting an old friend from her native land, in New York, after several years. Upon further reading, the novel has resilient records of feminism in the protagonists Agatha, Evadne, and Gwennie. The three are emasculated by poverty, neglect, and abuse. Living in a masculinized country the three women refuse to succumb to their struggles of life. These powerless characteristics of the three young women are overcome after immigrating to New York and Canada. The first reflection of feminism is ‘Gatha’s life of poverty. â€Å"The shadow of political tyranny and economic malaise loomed over the country† (DoHarris 6)1.Those living in Guyana struggled to†¦show more content†¦She is well aware of whom her father is, but his not willing to acknowledge of her as his daughter plagues her; â€Å"remembering the vilest human feeling of all – to be a child virtually devoid of adult love and protection† (31). She meets Compton, a Guyanese man returning to pick up his residence papers from the US Embassy, and quickly falls in love, marries him, and moves to New York where he currently resides. Dr. DoHarris expounds that: â€Å"Not only had Evadne been able to snag a bridegroom, but she secured one who would be able to wisk her off de mudflat, thousands of miles away from the stich-by-miserable-stich existence to which she had thought she was irrevocably wed† (39). â€Å"Nor are Evadne’s struggles in New York any less compelling than ‘Gatha’s. Indeed, in some ways, they may be more so; for Evadne’s relationship with Compton becomes complicated when his former lover Jennifer gives birth to his daughter, Joy; and when Evadne and Compton buy a house from Jennifer’s sister the complications erupt with Jennifer shooting and killing Compton† (DoHarris qtd in Birbalsingh p.131). Gwennie, like Evadne, struggles with overcoming a past of being sexually abused, not by a stranger or distant relative, but by her father. Once leaving Guyana she never returned, not even when hearing of the death of her mother. Explaining to the narrator, â€Å"For many years, most often when he came home drunk, my father molested me. Oh†¦my

Thugs in Ancient India Free Essays

string(41) " about the male members of their family\." Thugs In Accient India On a well-worn road through central India, Lieutenant Subhani of the Bengal Native Infantry and his three traveling companions were nearing the final leg of their journey. Ordinarily the Lieutenant would have only his pair of loyal orderlies to keep him company as he traveled, but today a third man walked alongside hishorse—a stranger who had joined him only that morning. The year was 1812, and the pleasant October weather made for an easy trek. We will write a custom essay sample on Thugs in Ancient India or any similar topic only for you Order Now Subhani knew these roads could be dangerous for travelers, especially at this time of year, but he was untroubled. Trained soldiers and well-armed, he and his men were an unlikely target for roving bandits. But a much greater threat loomed over them on that dusty road, closer at hand than the travelers could have possibly conceived. Accounts of a secret cult of murderers roaming India go back at least as far as the 13th century, but to modern history their story usually begins with the entrance of the British Empire in the early 1800s. For some years, India’s British administrators had been hearing reports of large numbers of travelers disappearing on the country’s roads; but, while disturbing, such incidents were not entirely unusual for the time. It was not until the discovery of a series of eerily similar mass graves across India that the truth began to dawn. Each site was piled with the bodies of individuals ritually murdered and buried in the same meticulous fashion, leading to an inescapable conclusion: these killings were the work of a single, nation-spanning organization. It was known as Thuggee. At its root, the word â€Å"Thuggee† means â€Å"deceivers,† and this name hints at the methods employed by the cult. Bands of Thugs traveled across the country posing as pilgrims, merchants, soldiers, or even royalty, in groups numbering anywhere from a few men to several hundred. Offering protection or company, they would befriend fellow travelers and slowly build their confidence along the road. Often the impostors would journey for days and hundreds of miles with their intended victims, patiently waiting for an opportunity to strike. When the time was right, typically while their targets were encamped and at their most relaxed, a signal would be given—reportedly â€Å"Bring the tobacco†Ã¢â‚¬â€and the Thugs would spring. Each member had a well-honed specialty; some distracted their quarry, some made noise or music to mask anycries, while others guarded the campsite from intruders and escapees. Thugs of the highest rank performed the actual killings. As a prohibition against shedding blood was at the core of Thuggee belief, the murders were performed in a bloodless fashion. The usual method was strangulation with a rumal, the yellow silk handkerchief each thug wore tied around his waist; but an occasional neck-breaking or poisoning helped to add some variety. It was a matter of honor for the Thugs to let no one escape alive once they had been selected for death. Lieutenant Subhani and his orderlies had spent the previous night as guests at the home of Ishwardas Moti, a prestigious cotton merchant and local official. There he had been introduced to another of Moti’s guests, the man who was traveling with him now. Moklal was his name—a business associate of Moti’s, he was told, and one he had spoken of most highly. â€Å"Narsinghpur! † Moti had exclaimed upon hearing the Lieutenant’s destination, â€Å"What a fortunate coincidence! Moklal is traveling that way as well. Perhaps you could go with him for the extra protection? † Subhani, though reluctant to take on a civilian traveling companion, did not wish to offend his host—and at any rate, Moklal seemed amiable enough. He agreed. For the members of Thuggee, murder was both a way of life and a religious duty. They believed their killings were a means of worshiping the Hindu goddess Kali, who was honored at each stage of the murder by a vast and complex system of rituals and superstitions. Thugs were guided to their victims by omens observed in nature, and once the deed was done, the graves and bodies were prepared according to strict ceremonies. A sacrificial rite would be conducted after the burial involving the consecration of sugar and of the sacred pickax, the tool the brotherhood believed was given to them by Kali to dig the graves of their prey. Thugs were certainly not above robbing their victims, but traditionally a portion of the spoils would be set aside for the goddess. Kali, despite her fearsome appearance, is not an evil deity. For more mainstream Hindus, she is a goddess of time and transformation who can impart understanding of life, death, and creation. To the members of the Thuggee cult, she was something else entirely. Their Kali craved human blood, and demanded endless sacrifice to satisfy her hunger. According to Thuggee legend, Kali once battled a terrible demon which roamed the land, devouring humans as fast as they were created. But every drop of the monster’s blood that touched the ground spawned a new demon, until the exhausted Kali finally created two human men, armed with rumals, and instructed them to strangle the demons. When their work was finished, Kali instructed them to keep the rumals in their family and use them to destroy every man not of their kindred. This was the tale told to Thuggeeinitiates. All Thugs were male, and membership in the cult was hereditary apart from a few outsiders allowed to join voluntarily and some young boys captured in raids. Around their tenth birthday, the sons of Thugs would be invited to witness their first murder, but only from a distance. Gradually over the years they could strive to achieve the rank of bhuttote, or strangler. Thuggee membership was for life, all the way up to the elderly Thugs who still did what they could for the group as cooks or spies—yet the wives and daughters of these men might never know the truth about the male members of their family. You read "Thugs in Ancient India" in category "Papers" Their extreme secrecy combined with their mastery of murder made the Thugs the deadliest secret society in all of history. In the early 19th century they were credited with 40,000 deaths annually, stretching back as far as anyone cared to count. Some estimates put the overall death toll as high as 2,000,000, but with the cult potentially operating for more than 500 years before formal records were kept, the true number is impossible to determine. Even as the evidence began to mount, most members of India’s British-run government remained dismissive of claims that a secret cult of murderers was terrorizing the countryside. It would be the efforts of a single soldier that would eventually turn this apathy around. After nearly a day’s travel with his new companion, Lieutenant Subhani did not regret allowing Moklal to join him. The man was talkative and well-educated, and his conversation seemed to shorten the long journey considerably. As dusk approached, Moklal explained that his destination, a wayside grove where he planned to spend the night, was just ahead. â€Å"There I am meeting my friends. Please, stay with us tonight, and let me repay you the courtesy of escorting me today. † Subhani, tired from the day’s journey and already beginning to think of where he and his men might make camp, agreed. A fire was burning by the time they reached the campsite, while around it an animated group of men were gathered. A flurry of introductions went around—many of these men were business associates of Moklal, it was learned, while others were family—and soon Subhani and his orderlies felt like part of the group, eating and laughing with the men. William Henry SleemanSir William Henry Sleeman was a sober, no-nonsense Bengal Army officer who from early on dedicated his career to the eradication of Thuggee. Faced with a wall of disbelief and indifference from his superiors, he transferred to the Civil Service where he could gain enough authority to wage his war personally. As a district magistrate by the 1820s, he gathered a force of Indian policemen under him and set torooting out the cult with a variety of innovative policing methods. By examining common attack sites and listening for reports of suspicious figures, Sleeman and his men formulated predictions of where the next large attack was likely to occur. They would then turn the Thugs’ own methods against them—disguised as merchants, the officers would wait at the chosen site for a group of Thugs to approach, and ambush them. Information obtained from the prisoners was used to plan the next strike. But Sleeman’s job would not be easy, as one of the Thuggee cult’s defining characteristics was its pervasiveness within Indian society. In an era where strict caste divisions dominated every aspect of life, Thuggee was unique for transcending all such social barriers. Anyone from a farmer to an aristocrat could be a Thug. Many were even Muslims who, in a truly inspiring feat of rationalization, managed to reconcile their practice of human sacrifice to a goddess with their religion’s strict ban on idolatry and murder. When members of the brotherhood were not terrorizing travelers, they lived as normal—often upstanding—citizens, with ordinary social lives and occupations. It was impossible to know who might be with the Thugs, even among one’s closest friends. What was more bizarre, and endlessly frustrating for Sleeman, was the level of protection the Thugs seemed to enjoy within India. Though they clearly had the country living in fear, a strange ambivalence toward the cult existed. Local police and officials turned a blind eye to reports of Thug activities, while peasants would simply work around the bodies that occasionally appeared in their fields and wells. Landowners and Indian princes often explicitly shielded known Thugs, to the point that they would sometimes violently clash with British soldiers on the hunt. The reasons for this strange reaction to the cult are varied and complex. In the case of the lower-ranked members of society, it most often may have simply been out of fear or superstition; it was believed by some that the goddess Kali would take revenge on those who interfered with her followers. The rich and powerful, for their part, may have had some vested interest in Thug activity: bribery, perhaps, or they may simply have been charmed by master con artists. Some poor villages accepted the murder and robbery of rich travelers as simply a way of bringing wealth into the region—for many, Thugging was apparently viewed as a regular tax-paying profession, as noble as any other. Whatever the cause, it meant that Sleeman’s men were more often than not met with silence as they probed residents for information. But a few factors were in Sleeman’s favor. First, the Thugs’ beliefs forbade them from killing certain groups, including women, fakirs, musicians, lepers—and Europeans. Thuggee was thus unable to retaliate against its English persecutors even when it had the opportunity. Second, once captured, most Thugs cooperated with authorities willingly—one might even say gleefully. Staunch fatalists, the imprisoned Thugs believed their situation was the result of their displeasing the goddess. They therefore showed little remorse in turning in their brothers, believing that anything that happened to them would be the will of Kali. Some suspect that Thuggee prisoners even deliberately accused innocent men; unable to strangle in person during their incarceration, sending men to the gallows was a convenient way of keeping up their obligation to Kali. As for those condemned todie, it is said that each went to his death with no trace of emotion, often requesting only that he be allowed to place the noose around his own neck. With informants pouring in at an ever-increasing rate, Sleeman’s campaign against the Thugs gained ground beyond anyone’s expectations. Within a few years the cult was crippled, and by the end of the 19th century the British declared Thuggee extinct. Sleeman was hailed as a hero by most of India, and in many parts of the country he is still revered. But there are those who have wondered if the British were too quick to congratulate themselves. It is difficult for some to imagine how a secret fraternity that had survived for centuries and engrained itself into every facet of Indian society could have been eliminated in so short a time. Certainly, the mass killings are a distant memory, and India no longer lives in fear of its shadow. But in some remote areas, rumors still linger about the yellow-sashed strangers who welcome travelers with open arms and a friendly smile. It was dark when Subhani and his new friends had finished eating. For a time they sat in comfortable silence, with only an occasional quiet exchange passing between men seated across the fire next to one another. But no one had yet turned in for sleep. Moklal turned from the fire to Subhani. â€Å"Perhaps a smoke before bed? † he offered. The Lieutenant nodded gratefully. Moklal smiled, then looked up at someone apparently standing behind Subhani. â€Å"bring the Tobacco â€Å" How to cite Thugs in Ancient India, Papers

Marketing Principle for Melyn Green Refrigerator - myassignmenthelp

Question: Discuss about theMarketing Principle for Melyn Green Refrigerator. Answer: Current situation Background to sustainable offering Melyn Green Refrigerator provides the high-quality home services related to food storage and preservation. This product also facilitates a resolution to gain demand of energy in the home. It also depends on the function of solar energy. Solar energy is a clean and renewable source of energy. Therefore, it provides sustainability to the environment. Furthermore, this new product will need to invest less amount of money. It will offer the fridge users (Jobber, and Ellis-Chadwick, 2016).This product promoted the energy conservation and also encourages the financial sustainability and sustainable use of energy in a home setting. Environmental analysis The environment of the political system is very constant in Australia which facilitates an effective environment for development and growth of Melyn Green Refrigerator. But, at the same time, the Australian economic environment can negatively impact on sales volume of the company due to global financial meltdown. Besides this, the social factor like beliefs, attitudes, and perception of consumers act in favor to Melyn Green Refrigerator. This product is designed by using advanced technology which makes sure the efficiency. Along with this, the Australian atmosphere is largely affected through pollution but Melyn Green Refrigerator promotes the sustainability in an environment (Goworek, and McGoldrick, 2015). Consequently, this product will be accepted in an Australian market. Market and customer analysis This product is used in a consumer market hence this product can be directly delivered to retailers and consumers to increase their profits. There are a high amount of potential consumers who can be interested in solar-energy refrigerators. Further, it is analyzed that current consumers are sensitive towards the environment and their consumption can impact on the environment. Hence, they need products which are eco-friendly such as Melyn Green Refrigerator. Moreover, consumers can get a renewable source of energy at affordable prices (Moriarty, et. al., 2014).The Australian consumers give priority to high-quality product hence it is beneficial for Melyn Company to sell Melyn Green Refrigerator to Australian consumers because this product delivers added value to them. Objectives Financial objectives To attain the revenue of approximately $1, 50,000 per annum from this product (it is about half value of average Melyn Company) To increase the net profit of about 15% of revenue To gain the return on investment by 12% Marketing objectives To increase the customer satisfaction on all products by 90% To obtain promotion and endorsement through local celebrities Stakeholder objectives To provide save energy system by 90% To become familiar and participated in government energy-saving campaign Target market Melyn Company should target the market on the basis of geographical, demographical and psychographic factors. Under the geographical category, the company will target the urban areas of Australia. Under the demographical factor, the company should segment the market on the basis of age, gender, and income. For launching Melyn Green Refrigerator product, the company will select the above 24 years ages of people. Further, it will also target the both male and female to deliver the products because this can be used by both people. It will also target the middle-class income in order to cover a wide range of products (Weinstein, 2013).Under the psychographic factor, the company will select to that individual who gives priority to take eco-friendly products. Marketing strategies Positioning To attract the medium class people, who need to keep safe food storage, Melyn Green Refrigerator is a food storage system that allows it to stay connected with people because it provides safe food storage and preservation solution at an affordable price than the competing technologies. The company can also create the positioning in the market by delivering the added value to customers. It will also provide the financial sustainability to end-users by delivering solar power in its products as it is a key source of energy. At the same time, it will also facilitate the durable and high quality of refrigeration equipment to store the food with the domestic purpose (McHugh, and Krukonis, 2013).As a result, it can be stated that Melyn Green Refrigerator will create a positive image in the customers mind. Product/offering Melyn Green Refrigerator will deliver the high-quality of food storage and also provides the facility of preservation services in their residence. This product also facilitates a resolution to gain energy demand in homes. This product is created for domestic purpose hence company will provide Melyn Green Refrigerator at an affordable price (Ennew, et. al., 2013). Optional additional product-related strategies People The company should create the habit of thinking in the perspectives of people who are available inside and outside of the business. Since, these people are responsible for every activity related to sales and marketing. Melyn Company will recruit the right people at the right time for placing the right position as it would be beneficial to attract more customers towards this new product. Along with this, the company can hire HR manager who has proper skills and abilities to recruit the best workforce for influencing the customers (Moore, et. al., 2016). Process Melyn Company should use effective procedure and flow of activities by which services and products will be delivered as it is essential to marketing strategy. In this way, the company can use information systems and queuing systems to make effective relation with the customers as it would be beneficial to create brand loyalty among customers. Further, the information system will enable the company to keep the record of customers data hence it can provide offers to their customers and also get feedback from them (Armstrong, et. al., 2014). Consequently, Melyn Company can attract a large number of customers towards their products and services. Physical evidence Physical evidence is ability and atmosphere where products and services will be delivered to customers. In this way, the company will provide wide space to assess the products, self-service, and attractive light to check the products condition. It will also provide the different payment mode to pay the amount of swipe machine, cash, and e-channels. The company will also provide the brochures and data regarding the products as it will aid to the customer for selecting the products. As a result, it will increase the positive experience among existing customers because the company will satisfy to them (Wells, 2013). Price Melyn Company should adopt the penetration pricing and competitors oriented strategy to attract the customers. In this way, it can set its prices of product at a lower marginal rate as compared to its key market participants. Since, economic pricing strategy aids the company to persuade the huge potential customer and gain their share in the consumer market. The actual manufacturing cost of Melyn Green Refrigerator is less as compared to other brands in the market because of cheap labor. Therefore, it can easily implement economic pricing strategy and still produce good revenues (Varey, and Pirson, 2013). Placement The place is a marketing strategy in which products will be actually sold. In this way, the company can create the habit of assessing and reflecting the exact location in which customer attains the salesperson. Moreover, Melyn Company can sell Melyn Green Refrigerator in many different places like direct selling where it can send their salespeople to personally meet and talk with the potential customers. It can also use telemarketing in which can take orders through email and phone. It can also sell their product at a trade show and in retail shops. It can also use a combination of these methods to increase the revenue of product. It can also use B2C marketing which is a modern marketing strategy to sell the products and services (Idowu, et. al., 2013).These channels can be beneficial for the company to increase the demand of customer towards their products. Promotion/Marketing communications Melyn Green Refrigerator can be easily promoted due to its ecological status. In this way, Melyn Company can promote the concept regarding green ideas which is part of the community. Therefore, the community will actively support to save the energy and creating more demand of the customers. Further, the company can promote their product through different electronic media such as radio, television, print media, newspaper, magazines, and billboards. In the current scenario, customer highly uses social media hence company can use this media to promote their products (Brindley, and Oxborrow, 2014). In this way, it can use different modes such as Facebook, YouTube, and Twitter. Marketing implementation The company will implement the following action plan to advertising and marketing of Melyn Green Refrigerator: Marketing activities The company will use different marketing channels like radio, and newspaper. It will also do hangout the handouts, discount vouchers, and brochures at a sports event. Along with this, it will gather the database of customers who comes under the loyalty member. It will also organize different types of public relations campaigns such as energy saving seminars and food storage and preservation events (Idowu, et. al., 2013). It can also provide small sponsorship to a local sports club. Target completing duration This project will be completed at 2/11/2017 as it will facilitate the company to adequate time to get prepared the products in the first week of November. Responsibilities Radio/newspaper marketing- salesperson Handouts and social media marketing- marketing manager Databases- all workforces who are on the job Public relations and sponsorship- sales team will organize the event and seminars Expenditure Appropriately $7, 000,000 will be required to meet the project. Budget Projected Budget for Melyn Green Refrigerator Revenues (in $) Sales 10,000 units @ approximately $9000 each 90,000,000.00 Less: Production cost Raw material 10,000 units@ approximately $6000 each 60,000,000.00 Less: Distribution costs Fuel 12000 Less: Marketing costs Advertising 40000 Databases 8000 Public relation 7000 sponsorships 18000 Sales promotion 16000 Total marketing cost 89000 Less: other expenses Utilities 70000 Rent 250,000 Wages@12% of sales 10,800,000.00 Superannuation @9% of wages 972,000.00 Insurance 10000 GST@12% of sales 10,800,000.00 Total other expenses 22,902,000.00 Projected profit 6,997,000.00 Proposed Return on Investment Equipment purchased 50000 Delivery truck 27000 ROI 77000 Evaluation and control The method is used for evaluating the success of marketing strategies. However, it depends on the different types of objectives: Financial Evaluation Revenue: it will be monitored on a weekly basis by cash register report to make sure targets are attained Profits and ROI: It will be calculated annually at the end of financial year and it will be compared from projected budget and also applies to revenue Wages: it will be monitored on weekly and determined against our sales to make sure the store uses are no greater than 15% of revenue on wages (Wells, 2013). Marketing Evaluation Market share-determines revenue at the end of financial year to assess if company has attained target of 12% Customer satisfaction- Company will use online and in-store questionnaire to get feedback from customers and take satisfaction rating about the product Endorsement- Company will approach the aforementioned organizations and request them to recommend our products (Varey, and Pirson, 2013). Stakeholders evaluation Save energy- company will assess solar energy in each product. It will also compare their energy system with their key competitors. Energy saving campaign- it will also participate in government energy saving research and demonstrates it on the television as a sponsor (Armstrong, et. al., 2014). References Armstrong, G., Adam, S., Denize, S., and Kotler, P. (2014)Principles of marketing. Australia: Pearson. Brindley, C., and Oxborrow, L. (2014) Aligning the sustainable supply chain to green marketing needs: A case study,Industrial Marketing Management,43(1), pp. 45-55. Ennew, C., Waite, N., and Waite, R. (2013)Financial services marketing: An international guide to principles and practice. UK: Routledge. Goworek, H., and McGoldrick, P. (2015)Retail marketing management: Principles and practice. Australia: Pearson Higher Ed. Idowu, S. O., Zu, L., and Gupta, A. D. (2013)Encyclopedia of corporate social responsibility(Vol. 21). N. Capaldi (Ed.). New York: Springer. Jobber, D., and Ellis-Chadwick, F. (2016)Principles and Practice of Marketing. Australia: McGraw-Hill Education. McHugh, M., and Krukonis, V. (2013) Supercritical fluid extraction: principles and practice. UK: Elsevier. Moore, K. N., Swisher, M. E., Rodriguez, J. C., Blevins, M., Hogan, M., Hunter, L., ... and Redhage, D. (2016) Principles guiding practice: A case study analysis of the principles of sustainable agriculture for diverse farms,Journal of Agriculture, Food Systems, and Community Development,6(3), pp. 61-89. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., and Spence-Stone, R. (2014)Advertising: Principles and practice. Australia: Pearson. Varey, R., and Pirson, M. (Eds.). (2013) Humanistic Marketing. Berlin: Springer. Weinstein, A. (2013)Handbook of Niche Marketing: Principles and Practice. UK: Routledge. Wells, G. (Ed.). (2013)Sustainable business: Theory and practice of business under sustainability principles. UK: Edward Elgar Publishing.